Sales & Marketing

The foundation of every successful business

Every new member receives a free copy of the Guild’s marketing guide - Marketing: The Foundation of Successful Business. This comprehensive manual covers every aspect of marketing: from advertising to public relations, from identifying a market to pricing a product. It is a clear, concise step-by-step guide written in straightforward, non-technical language. It is particularly helpful in identifying and correcting weaknesses and shortcomings in existing marketing programmes.

In addition, the Guild offers marketing advice to its members on an individual basis, when required. Many years’ experience of advising Guild members with marketing problems or difficulties has resulted in a unique understanding of the needs of both large and small companies.

To receive marketing advice members are asked to complete a simple questionnaire which can be obtained from the Guild’s Membership Department on 01273 478449.